The nominations are for:
Facility of the Year – Olympia Leisure Centre
Dundee’s flagship swimming and leisure facility has seen a remarkable resurgence since reopening last year, welcoming 313,518 pool visits between April 2024 and March 2025. Beyond visitor numbers, Olympia has also reestablished itself a key hub for aquatic sport and inclusive programming, hosting 48 events including artistic swimming, diving and a Disability Sport Swim Gala. Partnerships with NHS Tayside and Chest, Heart & Stroke Scotland are delivering targeted health programmes, reinforcing Olympia’s role in community wellbeing.
Team of the Year – Active Dundee Membership Team
The Active Dundee Membership team has been recognised for driving a complete rebrand of the organisation's leisure and sport services. The team also launched a new membership scheme that transformed performance and implemented initiatives including the launch Active 9BX, a new hybrid /Hyrox space created at the indoor Athletics track at RPC Dundee. They have utilised an enhanced digital engagement and a high-impact marketing campaign, strengthening the Leisure & Culture Dundee's commercial position while supporting health and wellbeing across the city. This approach not only reinforced Active Dundee’s commitment to accessibility and participation but also delivered measurable results - boosting membership by 32%, strengthening brand recognition and building trust.
Campaign of the Year – 'Your Place'
Active Dundee’s ‘Your Place’ campaign unified multiple sub-brands under a single, cohesive identity, positioning leisure and sport services within Leisure & Culture Dundee as a vibrant, community-first brand. Through authentic storytelling and real-life experiences, it highlighted the transformative power of inclusive sport and leisure opportunities. By reshaping the leisure and sport narrative across the city, the campaign inspired meaningful change and established a stronger, more connected brand presence.
Scott Urquhart, Head of Leisure, Sport and Physical Activity Services at Leisure & Culture Dundee said
"Being shortlisted for three awards is a fantastic recognition of the hard work and creativity across our teams. From bringing back large numbers of visitors at Olympia to launching innovative membership options and campaigns, our focus has always been on making Dundee a healthier, more active city. These nominations show the positive impact we’re having on individuals and communities every day."